The Why Not Win Institute is a non-profit organization that develops and cultivates individual excellence by bringing leaders and key leadership topics to current and future leaders, based on the lessons in the book Why Not Win? by Larry Thornton. The Why Not Win Institute is a 501c3 non-profit organization that develops and cultivates individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry Thornton. The Why Not Win Institute launched in November of 2019 and has been delivered at colleges and universities. The Institute has also presented to corporations to include Harris Corporation Alabama Power Company and a 6-part series with Coca-Cola Bottling Company United Atlanta.