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Central Coast Regions Experience the Central Coast San Luis Obispo Region With irresistible beach communities an international reputation for awardwinning winemaking numerous farmers markets and the legendary Hearst Castle the San Luis Obispo region is anything but ordinary. Explore The Region Santa Barbara Region From the American Riviera to the rolling hills and vineyards of the Sta. Rita Hills indulge in the expansive beauty of legendary flower fields and the mouthwatering flavors of Santa Mariastyle barbecue. Explore The Region Ventura Region Here vibrant ocean panoramas complement urban destinations and smalltown escapes.