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App developers deserve a level playing field The Coalition for App Fairness is an independent nonprofit organization founded by industryleading companies to advocate for freedom of choice and fair competition across the app ecosystem. our vision We believe that every app developer is entitled to fair treatment and that every consumer should have complete control over their own device. Our App Store Principles will ensure a level playing field for platforms like Apple and a consistent standard of conduct across the app ecosystem. Learn more about our principles here.