The Hokie™ Way The Hokie Way Builds on Success as 2024 Comes to a Close The Hokie Way Featured on BUZZ VT Footballs Josh Fuga and Kelvin Gilliam Promote Law Enforcement Torch Run Campaign to Benefit Special Olympics of VA VT Footballs Nick Gallo and Stephen Gosnell Promote Fleet Feet Roanokes Four on the Fourth for Boys Girls Clubs of SWVA VT Footballs Caleb Woodson Promotes Waldron Fitness 5K for Eastmont Community Foundation VT Footballs Kelvin Gilliam Khurtiss Perry and Josh Fuga Join Special Olympics Walking Club VT Mens Basketballs Mylyjael Poteat and Mens Golfs Ashton Harper Appear at the Delta Dental ProAM to Support Boys Girls Clubs of SWVA VT Footballs Caleb Woodson and Jayden McDonald Promoted and Appeared at Ronald McDonald House Charities of SWVAs Tab Top Extravaganza In honor of Child Abuse Prevention and Awareness month VT Footballs Keyshawn Burgos Xayvion TurnerBradshaw and Gabe Williams represented Roanoke Prevention Alliance at Roanokes CommUNITY Celebration VT Footballs Kemari Copeland and Sam Brumfield Serve as Ambassadors for the Special Olympics Area 9 Spring Track and Field Games VT Footballs Parker Clements and Xavier Chaplin Join Special Olympics Walking Club and Corn Hole Clinic VT Footballs Zeke Wimbush and Tucker Holloway Promote Resiliency with Youth for Roanoke Prevention Alliance Emma Lemley Carson DeMartini Carleigh Wenzel and Cayla King Featured in TV Campaign to Promote Round Up at McDonalds for Ronald McDonald House Charities of SWVA VT Footballs Montavious Cunningham Gabe Williams and Sam Brumfield Promote and Support 2024 Roanoke Heart Ball to Benefit the American Heart Association Hokies Cheer and High Techs StudentAthletes Promote NRV Polar Plunge to Benefit Special Olympics of Virginia VT Footballs Keonta Jenkins and Caleb Woodson Serve at Dales Place Food Pantry in Support of Eastmont Community Foundation Hokies Support 36th Annual Special Olympics of VA Regional Basketball Tournament VT Womens Basketball Hosts Special Olympics of Virginia on Austism Awareness Day VT Footballs Josh Fuga and Jaylin Lane Deliver Food to Veterans on Behalf of Vittles for Vets VT Football Players Support Boys Girls Clubs of SWVA at University Clubs Charity Classic Fundraiser VT Football Players Support Feeding SWVA at Smithfield Foods Commonwealth Clash Food Donation The Hokie Way Partners with Carilion Clinic to Create Special Spectators Experience for Pediatric Patients Hokie Athletes Celebrate Academy Sports Grand Opening with Shopping Spree for Boys Girls Clubs of SWVA Members Hokie Cheers Anna Reed Supported the 7th Annual Run for Donuts 5k to benefit Ronald McDonald House Charities of SWVA Hokie Football Players Represent Roanoke Prevention Alliance at Melrose Fall Festival Hokie Athletes Participate in NRV Heart Walk and Raise Nearly 2000 for the American Heart Assocation The Hokie Way Hosts Newest Partner Vittles for Vets at Pitt Game How It Works The Hokie Way supports the active engagement of studentathletes in leveraging their Name Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of VT athletes. CONNECT The Hokie Way partners with selected charities that can benefit from VT studentathletes and teams promotion of their charitable work and events through use of the studentathletes name image and likeness NIL. SERVE The Hokie Way contracts with one of the VT aligned collectivessports agencies to develop a campaign and promotional materials for the charity. The contracted collective manages and oversees the campaign and ensures all deliverables are met by the team andor specific studentathletes.