EON exists to educate, inform, and advocate for people of color to become economically empowered in the Massachusetts legal cannabis market. #EON EON exists to educate & empower people of color to become active participants in the Massachusetts legal cannabis market. Our goal is to ensure equitable ownership/employment opportunities for Black communities, who were targeted hard by the War on Drugs. EON is committed to advancing equitable ownership and employment opportunities for Black and Brown communities targeted by the War on Drugs through education, advocacy, and programming. We empower people of color and those harmed by prohibition to participate and succeed in the regulated Massachusetts cannabis market.