American Society of Travel Advisors

Overview

The American Society of Travel Advisors (ASTA) is a U.S. nonprofit 501(c)(6) trade association dedicated to representing and advocating for the interests of travel advisors and the travel industry. Originally founded on April 20, 1931, as the American Steamship & Tourist Agents Association, the organization has evolved over time, becoming the American Society of Travel Agents in 1944 and finally adopting its current name in 2018 to reflect the evolving role of travel professionals from booking agents to trusted advisors.

Mission

ASTA's mission is to facilitate the business of selling travel through effective representation, shared knowledge, and the enhancement of professionalism. It acts as the leading advocate for travel advisors and the entire travel agency community, including suppliers and the traveling public. By promoting professionalism and advocating with legislators and suppliers, ASTA seeks to ensure trust and confidence among travelers.

Membership

ASTA includes a diverse membership base comprising travel advisors and companies offering various travel products and services, such as air travel, tours, cruises, hotels, and more. Members adhere to a strict code of ethics that symbolizes professionalism and integrity in the industry. The organization has several membership categories, including travel agency members, international members, and allied members representing different sectors of the travel industry.

History

ASTA was initially established to address the needs of steamship and tourist agents but has expanded its focus as travel modes and technologies evolved. Significant milestones include its name change to reflect industry shifts and its role in supporting regulatory policies that benefit the travel industry. In recent years, ASTA has supported legislation such as the Travel Promotion, Enhancement, and Modernization Act and the Travel and Tourism Omnibus Act.

Activities

During the COVID-19 pandemic, ASTA played a pivotal role in advocating for travel advisors and agencies, securing them access to federal relief funds. The organization provides extensive educational programs, including certification for travel advisors, to enhance industry professionalism. ASTA also engages in public awareness campaigns to highlight the value of using travel advisors and collaborates with media outlets to promote their services.

Partnerships

ASTA partners with various industry leaders and travel companies to support its mission, fostering a robust travel agency distribution channel. These partnerships underscore ASTA's commitment to maintaining a healthy and vibrant travel agency community.