- Texas Master Gardener Program Using the logo brand guide is essential for maintaining the integrity and consistency of ourvisual identity. It ensures that our logo is presented correctly and uniformly across all platforms enhancing brand recognition and professionalism. Adhering to the brand guide prevents misuse of colors fonts and logo variations which can dilute our brands impact and confuse our audience. By following these guidelines we communicate a cohesive and reliable image strengthening our connection with our community and reinforcing the trust and credibility we have worked hard to build.