501 (c) (3) Non-Profit Our Mission Our primary mission is to limit the victimization of service members and their spouses by various local businesses nationwide that prey on our military under the guise of Military Appreciation or discounts. We search out, find and verify military-friendly businesses and then bring this awareness to service members and their spouses by publishing our findings via print (direct-mail) where available, online and mobile devices. In conjunction with our mission statement, the term “We Appreciate” is synonymous for a collective of donor businesses, other organizations, military service members (active, retired or disabled) and or their spouses who want to express appreciation to currently deployed service members via gift baskets, pen-pal, and other supportive services.