Our mission is to decolonize coffee around the world, through a series of strategic partnerships and advocacy for roasting at origin. Changing an outdated trade system, so that coffee farmers are fairly compensated worldwide. To Disrupt the elements of a centuries old trade model by partnering with influencers, celebrities, creatives, farmers, •innovators, •artisans, •activists, •roasted at origin organizations, •influencers, •experts, •technology suppliers. To •support a sustainable, roasted-at-origin coffee model adding value at a point in the value chain that benefits growers •make a space and educate consumers about roasted-at-origin coffees •tell the stories of growers, raise awareness, and make art that changes the way people think about growers, the regions where they’re from, and the value of their contributions; •initiate new narratives around the roasted-at-origin model that amplify the voices of the people who grow the coffee.