Philly Phairytale is a 501(c)(3) nonprofit organization that collects new and gently worn formal dresses to donate to underprivileged young women whom otherwise could not afford a prom dress. Philly Phairytale was created to empower young women by providing them with a free prom dress on a night every young woman wants to look and feel their best! How it works: Philly Phairytale connects with schools to set up a pop up shop during prom season where teens are able to choose the dress of their dreams out of our inventory completely free!