The International Center for the Study of Violent Extremism (ICSVE) is an action-based non-profit research center focused on researching and studying core P/CVE areas. The major project areas include countering violent extremist groups via counter-messaging efforts. In this regard, for five-years now, ICSVE has launched the Breaking the ISIS Brand Counter-Narratives Project, namely a first-hand and field-informed direct communications effort to delegitimize ISIS’s propaganda and ideological claims based on 273 in-depth interviews. ICSVE expanded to Escape Hate with 51 white supremacist interviews. We aim to prevent recruitment and intervene in those entering the terrorist trajectory as well as rehabilitate and reintegrate those who have already radicalized or actually joined.