Our Vision: Center City of Amarillo, Inc. envisions the historic preservation and revitalization of Downtown Amarillo, by focusing community, social, aesthetic, recreational and economic interests in a historic core area. Our Mission: Center City of Amarillo, Inc. will use the Main Street Four-Point Approach to revitalization – organization, promotion, design and economic restructuring – to encourage reinvestment and historic preservation while bringing businesses, customers, visitors and downtown residents to the historic district.