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Who We Are It Could Be Me is a nonprofit dedicated to improving the relationship between motorists and other users of the road by creating an environment of mutual respect. At It Could Be Me we recognize the power of personal stories in driving change. With over 300 dedicated ambassadors including crash survivors and individuals who have lost family members to traffic violence we leverage their compelling narratives to raise awareness and inspire action within communities. These ambassadors share their firsthand experiences to illuminate the human impact of road incidents emphasizing the urgent need for safer practices and encouraging empathy among all road users.