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CYCLING TO END HUMAN TRAFFICKING THE PROBLEM Human trafficking remains a critical global issue wreaking havoc on lives and communities around the world. However the effectiveness of traditional fundraising methods to combat this menace is limited in terms of both reach and sustainability. TRADITIONAL SOLUTIONS Confronting human trafficking requires fresh and imaginative approaches as the conventional fundraising methods often encounter constraints in reaching broader audiences and ensuring longterm support. OUR APPROACH To address the widespread impact of human trafficking an innovative and engaging approach is essentialone that can mobilize a vast network of individuals and sponsors actively involving them in the fight against this heinous crime.