A website makes it real. A website makes it real. The Durant Main Street Program is a nonprofit organization which has established working coalitions between public and private sectors dedicated to the revitalization of Downtown. Durant's efforts feature a comprehensive strategy to stimulate economic activity that includes the following four elements: Organization (marketing our organization), Design (enhancing visual quality), Promotion (marketing downtown), and Economic Restructuring (strengthening existing assets and diversifying our economic base). These Four Points were developed by the National Trust for Historic Preservation. Our program began in June 1997 and is authorized by the Oklahoma Main Street Program which is a part of the National Main Street Center.