The Lundberg Institute – The purpose of the Lundberg Institute, a non-profit organization, is to forge a patient-physician alliance based on trust, providing research, education, leadership, strategies, and communications that promote evidence-informed, efficient, and effective health care delivery to benefit the health and well-being of patients, physicians, and the public. Welcome The Lundberg Institute Mission The purpose of the Lundberg Institute a nonprofit organization is to forge a patientphysician alliance based on trust providing research education leadership strategies and communications that promote evidenceinformed efficient and effective health care delivery to benefit the health and wellbeing of patients physicians and the public. Featured Content Cancer Commons Help for Those with Advanced Cancer Deciding on treatment for advanced cancer is overwhelming on Upcoming Events Featured Videos Curious Dr. George Blog How Would an Expert Manage His Own Chronic Myelogenous Leukemia. When facing a frightening new cancer diagnosis some people ask their doctors What would you do if you were me.