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Home Passport Attractions Event Calendar About More DiscoverArizona Attractions Experience the Best of Southern Arizonaand More. Who We Are The mission of the Arizona Attractions Alliance a nonprofit organization is to provide awareness to the general public about the variety of entertaining educational and recreational attractions operating in state of Arizona USA through innovative marketing and education. Develop economic and workforce assistance programs so the attractions contribute to the overall economic value of their region and to state of Arizona. 501 c3 application in progress Celebrating its 26th Anniversary the mission of the Southern Arizona Attractions Alliance a 501 c6 nonprofit organization is to increase awareness of and drive visitation to the southern Arizona Alliance attractions and affliated members through innovative marketing education and advocacy.