Creating a caring, just, and affirming world for LGBTQ+ people and those who love them. Join our monthly support group every 2nd Tuesday! #pflagproud Creating a caring, just, and affirming world for LGBTQ+ people and those who love them The mission of PFLAG San Francisco echoes that of the national organization. PFLAG SF promotes the health and well being of gay, lesbian, bisexual and transgender persons, their families and friends, through support to cope with an adverse society, education to enlighten an ill-informed public, and advocacy to end discrimination and to secure equal civil rights. PFLAG SF provides opportunity for dialogue about sexual orientation and gender identity and act to create a society that is healthy and respectful of human diversity.