The mission of BFFC is to foster community-led breastfeeding family friendly communities globally by advocating for practices that support breastfeeding, chestfeeding, and human milk feeding, using a Ten Steps approach that complements and broadens the scope of the World Health Organization (WHO) and UNICEF guidelines. BFFC envisions support for all breastfeeding, chestfeeding, and human milk feeding families, inclusive of, but not limited to, their race, ethnicity, immigration status, national origin, creed, age, sexual orientation, gender identity, family structure, primary language, ability, or socio-economic status.