We Amplify Goodness, Inspire Greatness, and Deliver Happiness. The Keep Smiling Movement’s mission is to create, capture, research, and publish smiles, honor those who cause smiles, and create community while establishing positive advocacy and awareness generated through networking, multimedia products, and services intended to increase love and acceptance that cross all cultural boundaries towards the goal of sustained happiness a priority outcome of the World Health Organization ascertained by the Happiness Index.