HERO Inc. is designed to be a leadership development program for today's youth. By leadership the intention is to help build healthy minds and bodies in youth so that they become healthy adults. HERO Inc. seeks to build self-esteem and self-confidence at an early age in the realms of education, nutrition, and athletics/fitness specifically. As such, an overarching aim of HERO Inc. is to reach out to other organizations that also support youth initiatives such as the YMCA, the American Diabetes Association, and school systems which may address childhood obesity as well as to support youth to get involved in leadership development initiatives.