The California Trade Org. (CTO) organizes and manages the California Pavilion at this B2B beauty trade show. This is an annual event where the CTO takes California based health & beauty companies to participate in order to create/increase exports for our members. This past show the CTO had 25 companies exhibit. B2B meetings are organized and delegations of foreign buyers are brought to the pavilion. This activity expands exports for the California beauty industry.