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Our Story Santa Cruz Black initially as Santa Cruz County Black Coalition for Justice and Racial Equity was established in response to the murder of George Floyd on May 25 2020. That event and the fact that the Black residents of Santa Cruz County are only 1. 7 of the total population was the catalyst to bring Black concerns out of the shadows and into the forefront in this county. We are dedicated to Black initiatives through community engagement including our commitment to closing the racial wealth gap developing affordable housing opportunities empowering youth and creating community events for Black residents in Santa Cruz County.