WAY Media, Inc.

WAY Media, Inc., also known as WAY-FM, is a U.S.-based nonprofit organization categorized as a religion-related entity focused on spiritual development through religious radio. It operates as a 501(c)(3) organization, making donations to it tax-deductible[1].

History and Mission

Established in 1986, WAY Media Inc. aims to influence people, particularly the younger generation, to love and follow Jesus through culturally relevant media[2][3]. WAY-FM uses platforms such as contemporary Christian music, social media content, and online listening formats to achieve its mission[2].

Activities and Programs

WAY Media offers a variety of programs and services:

• Daily Scripture Emails: Subscribers receive daily emails containing scripture, mirroring an on-air feature supported by social media[2].
• Free Bibles: Through a partnership with Tyndale House Publishers, WAY-FM offers free Bibles to those who request them[2].
• Devotionals: It produces a devotional titled "The World’s Biggest Small Group," which centers around biblical themes and features messages from well-known personalities[2].
• Live Concerts and Events: Annually, WAY-FM produces live concerts and events through its local stations, engaging the community[2].
• Service Projects: Staff and listener communities participate in service projects such as building homes for Habitat for Humanity and feeding the homeless[2].
• Free Announcements for Nonprofits: Each month, WAY-FM offers at least 50 free announcements for nonprofit organizations with limited marketing budgets[2].

Financial Overview

WAY Media primarily relies on contributions for its revenue, which have consistently been over 80% of its total income in recent years[1]. It also generates revenue from program services and occasional sales of assets[1]. In terms of expenses, a significant portion goes towards other salaries and wages, followed by executive compensation and professional fundraising fees[1].

Governance and Transparency

WAY Media is an ECFA member and maintains high transparency, as noted by MinistryWatch[2]. The organization is led by a board of directors and historically had John Scaggs as its president[4].

Impact and Recognition

WAY Media has a growing revenue trend and is recognized for its financial transparency despite a lower financial efficiency rating due to higher fundraising costs compared to its peers[2].