Headquartered in Charlottesville, VA, Kids-Lift is the nonprofit affiliate of Premium Service Brands Our mission is to strengthen the communities in which Premium Service Brands (PSB) works so that every child has the opportunity to reach higher and achieve greater in school and beyond. Our PSB franchise owners work with local organizations to brighten the lives of children of their families. Every child needs a boost to be their best – we give kids a lift. Because the PSB family is dedicated to our local communities, our franchise owners and corporate staff pledge to partner with schools, organizations, and groups that serve at-risk children and their families by running specific, targeted in-kind donation campaigns. We will connect those who want to give with those who need the most.