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Every child deserves to get in the game Home Our Story Meet the Team Donate More Lace Up LACE UP let39s get in the game WHO WE ARE Lace Up is an athletic nonprofit that provides basic basketball equipment to underprivileged youth in the Los Angeles area. Through speaking with our local community we have identified that the high cost of basketball sneakers and equipment has caused a barrier to entry for our local youth. A lack of proper equipment can cause athletes to become injured stop playing or never pick up the sport. Our mission is to provide underprivileged youth the equipment to play basketball in the Los Angeles area.