Lending Link’s mission is to reduce poverty and aid the poor and distressed by providing free financial education and coaching, need-based financial aid, and assistance on terms significantly more favorable than that available in the market, and connects to community partners that offer services to the demographic we serve. The assistance we provide supports the social welfare of the low-income community in the Omaha metropolitan area. When people have more control and education of their finances, they are better able to escape the cycle of poverty, which in turn can reduce neighborhood tensions and lessen the burdens of government.