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Brain Health Initiative Building a Brain Healthy Suncoast Main Content BRAIN HEALTH The biggest medical priority of the 21st century. URGENT NEED By 2030 the World Health Organization estimates that half of the worldwide economic impact of disability will be due specifically to brainrelated disability. The global toll of brain disorders exceeds that of all other diseases. URGENT OPPORTUNITY Through advances in medical science public health and discoveries in neuroscience for the first time brain illness and prevention can be used in the same sentence.