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Download the Report Weight Stigma and Media Assessing the Impact Fighting Health Stigma Health stigma is the labeling bias stereotyping discrimination andor prejudice against people who have certain health conditions. Its consequences can be profound. Our Mission Our mission is to reduce health stigma by promoting empathy compassion and inclusivity in all forms of media. Media has the power to shape public perceptions bridge divides and inspire change by challenging common stereotypes and biases associated with stigmatized health conditions.