TADD believes in making drunk driving 'socially unacceptable' through education and incentives. TADD believes that society as a whole, has a responsibility and an opportunity to make a difference. TADD believes we all have equal rights and responsibility to make our roads safer places. TADD follows Christs example of 'compassion and forgiveness' in the way they work. TADD does not believe in turning their back on perpetrators; they are people whose attitudes and habits need adjusting. TADD believes in Rehabilitation, Reparation and Reconciliation.