The Waco TPID markets and promotes Waco, Texas as a destination for conventions and events. THE PRIMARY PURPOSE OF THE CORPORATION SHALL BE TO ADVANCE AND PROMOTE BUSINESS WITHIN THE HOTEL INDUSTRY FOR THE BENEFIT OF STAKEHOLDERS IN THE CITY OF WACO. THE CORPORATION SHALL CONDUCT ALL ACTIVITIES NECESSARY OR CONVENIENT TO ACCOMPLISH THE FOREGOING PRIMARY PURPOSE AND THE FOLLOWING GOALS: FUND ENHANCED SALES(BUSINESS RECRUITMENT), AND ADVERTISING AND PROMOTIONAL ACTIVITIES THAT ARE IMPLEMENTED BY THE WACO CONVENTION CENTER AND VISITORS BUREAU. FUND BOTH MARKETING (ADVERTISING AND PROMOTION) AND SALES/INCENTIVE (BUSINESS RECRUITMENT) PROGRAMS WITH THE ASSISTANCE OF THE WACO CONVENTION AND VISITORS BUREAU SUFFICIENT TO ATTRACT ADDITIONAL CITYWIDE, LARGE GROUP AND TRANSIENT BUSINESS TO WACO THAT IS CONSISTENT WITH CRITERIA ADOPTED BY THE CORPORATION BOARD OF DIRECTORS. GENERATE FINANCIAL RESOURCES FOR THE OPERATION AND ADMINISTRATION OF THE WACO TOURISM PUBLIC IMPROVEMENT DISTRICT (THE "DISTRICT"); ENSURE DELIVERY OF SERVICES AND IMPROVEMENTS THROUGH A COST-EFFECTIVE, AND EASY TO A