ACTA is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry. The American Christmas Tree Association (ACTA) is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry. TO PROVIDE THE PUBLIC WITH FACTUAL DATA ABOUT CHRISTMAS TREE COST, ENVIRONMENTAL IMPACT, PERSONAL HEALTH IMPACT AND PRODUCT LONGEVITY, WHICH WILL HELP CONSUMERS MAKE INFORMED AND INTELLIGENT DECISIONS ABOUT CHRISTMAS TREES AND THE CHRISTMAS TREE INDUSTRY.