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The PLUS Coalition is an international nonprofit organization on a mission to enable access to and understanding of information about visual artworks for the benefit of the Coalitions members and the general public. The PLUS Coalition exists at the crossroads between the arts technology preservation and education. Organized by respected artists associations leading companies standards bodies scholars and industry experts the PLUS Coalition is operated by and for all communities involved in creating distributing using and preserving photographs and other visual artworks. Coming from more than one hundred countries these diverse stakeholders have collaborated on development of the PLUS Registry and a system of industry standards that make it easier to communicate understand and manage visual artworks.