- A30 -

The Association for Communication Administration Leaders in Higher Education The Association for Communication Administration ACA asks important questions and provides substantive answers about Communications legacy and continued relevance. Comprised of Communication scholars and administrators located within particular colleges and universities we are wellpositioned to explore the disciplines changing role in higher education over time and place. Anchored within a history Communication administrators are called upon to respond to new challenges particularly those raised by the decline of the liberal arts pressures toward workplace preparation and the pervasiveness of personal technologies. We all can use some help in responding.