The New American Majority — people of color, young people and unmarried women — is 150 million people strong. We’re working to make sure they register and vote. VPC is a nonprofit, nonpartisan organization dedicated to ensuring the New American Majority can vote The Voter Participation Center (VPC) works to ensure the New American Majority (NAM): people of color, young people, and unmarried women, engage in democracy equal to their presence in society through voter registration, mobilization, and education. VPC is a civic engagement organization that primarily uses direct mail and digital platforms in metrics driven, targeted programming steeped in research and learning about the populations it serves. VPC is committed to continuous innovation, evolution, experimentation and the development of new approaches to help realize the full voting potential of the NAM, and to working in partnership with local, state and national civic engagement efforts. VPC envisions a democracy where all voices are heard equally in elections and political discourse.