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Who We Are Pregnancy Loss and Infant Death Alliance PLIDA is a leading organization in perinatal and neonatal bereavement care. Our focus is on education advocacy and networking for healthcare providers and parent advocates. We are dedicated to promoting the highest quality of evidencebased care for all families considering perinatal bereavement care as an imperative rather than an option. To fulfill our mission we offer professional continuing education opportunities establish position statements and practice guidelines and provide a unified response to media and legislative issues.