You’re not competing with other brands. You’re competing with *everything* that has attention. 👀 That was just one of the 🔑 takeaways from The Rebirth of Brand, our final AMA Atlanta event of the season, featuring Jeff Jenkins, EVP of Marketing at Carter’s, in conversation with the one and only Jorge Hernandez, Founding Partner + CMO at Majority. Jeff dug deep into what it really takes to build brand in a world that scrolls fast and skips ads: ⚡️ Gen Z doesn’t want ads, they want stories, creators, and an emotional connection with their interests and passions. ⚡️ Liquid Death doesn’t just sell water. They stand out from the crowd by building cultural moments and movements. ⚡️ Trust isn’t just for your audience. The best campaigns are built on trust with everyone involved including partners, creatives, and the C-suite. ⚡️ The boldest work happens when you stop chasing trends and make your own lane. (And let’s be real... no one does that better than Atlanta!) Beyond the insights, the connections made during this event? Next level. So many great convos, new faces, and ideas shared. Also a huge shoutout to Jorge for keeping the conversation sharp, real, and honestly... hilarious. The energy in the room was simply unmatched all night. To everyone who showed up and showed out: THANK YOU 💥 And we’re just getting started. Stay tuned for next season where we'll bring you more bold ideas, more unforgettable events, and more reasons to be part of this amazing marketing community. (fb)

🔥 It’s time to rise & evolve! 🔥 This is your last chance to register for our upcoming event! Join us at 5:30 tomorrow to hear from Jeff Jenkins on how he has worked to evolve the Carter’s brand for today’s modern audience. This is the last event of the season, you won’t want to miss it! Secure your spot: https://www.eventbrite.com/e/1328315440239 #branding #brandevolution #marketing #atlmarketing (fb)