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Pack thePlace in Pink The mission of Pack the Place in Pink is to support breast cancer patients. We are a Montana project supporting people living with breast cancer in Montana providing them with financial assistance in all of our local communities. Our Story From Pink Shorts to Pink Hugs Montanas Fight Against Breast Cancer In 2003 Skyview volleyball matriarch Vicki Carles breast cancer diagnosis inspired a wave of action. What began in 2007 with volleyball players wearing pink for awareness has grown into Pack the Place in Pink a statewide movement.