Our mission is to provide one good pair of athletic shoes for EVERY child who needs them. This is about much more than shoes, as we see it. We are living in a time when childhood obesity rates are high and MOVEMENT is at an all-time low. A proper pair of athletic shoes is not only important for the growing body, but for the mind as well. When exchanging a pair of hole-ridden, worn down shoes for a new pair we are also exchanging shame and embarrassment for confidence and pride. So every kid can get in the game!