The User Experience Professionals Association (UXPA) supports people who research, design, and evaluate the user experience of products and services.The UPA (now UXPA, 2012) was established in 1991 and continues to be the organization of choice for usability professionals worldwide. The UXPA holds a yearly international conference, publishes new findings through both the Journal of Usability Studies (JUS) and through User Experience Magazine, and has 50 chapters around the world. In 2004, the UPA established World Usability Day, which in 2009 was celebrated in over 40 countries.The UXPA's goals are to:- Become the authoritative source on the practice of usability, user-centered design (UCD), and user experience (UX).- Facilitate professional development and education within the UX field.- Promote the business value of user experience, research, design and evaluation to business and other entities.- Foster a community of user experience professionals through knowledge sharing and networking.- Provide effective UXPA Governance.