MISSION Jew in the City's mission is to break down stereotypes about religious Jews and offer a humorous, meaningful look into Orthodox Judaism. Jew in the City is reshaping the way society views Orthodox Jews and Judaism. The JITC team publicizes the message that Orthodox Jews can be funny, approachable, educated, pro-women and open-minded—and that Orthodox Judaism links the Jewish people to a deep and beautiful heritage that is just as relevant today as it ever was.