Augmented Reality for Enterprise Alliance. Global member-driven organization. Mission: helping enterprises adopt #EnterpriseAR #AR THE AUGMENTED REALITY FOR ENTERPRISE ALLIANCE (AREA) WAS INCORPORATED IN THE STATE OF DELAWARE IN DECEMBER 2013 AS A MEMBER-DRIVEN NON-PROFIT ORGANIZATION COMMITED TO THE GLOBAL ADVANCEMENT OF AUGMENTED REALITY TECHNOLOGY IN ENTERPRISE. IT EMERGED OUT OF COLLABORATION BETWEEN THOUGHT LEADERS AND EARLY ADOPTERS OF AR WHO SHARE A STAKE IN THE SUCESSFUL EXPANSION OF A VIBRANT AND HEALTHY AR ECOSYSTEM TO REALIZE NEW REVENUES, CUT OPERATINAL COSTS, REDUCE RISK TO WORKFLOW, PROPERTY AND LIVES, AND INCREASE OPERATIONAL SUCESSES. THE AUGMENTED REALITY FOR ENTERPRISE ALLIANCE (AREA) IS THE ONLY GLOBAL NON-PROFIT, MEMBER BASED ORGANIZATION DEDICATED TO WIDESPREAD ADOPTION OF INTEROPERABLE AR-ENABLED ENTERPRISE SYSTEMS. THE ORGANIZATION PROVIDES HIGH-QUALITY, VENDOR-NEUTRAL CONTENT AND PROGRAMS.