Superbloom is committed to changing who technology serves. Always using design to shift power in the tech ecosystem. Formerly known as Simply Secure. THE MISSION OF SUPERBLOOM IS TO EDUCATE THE PUBLIC ON THE PRINCIPLES AND PRACTICE OF RESEARCHING AND RESPONDING TO REAL-WORLD USER NEEDS FOR SOFTWARE. THIS INCLUDES DEVELOPING AND DESIGNING HUMAN-SOFTWARE INTERACTION PATTERNS AND PERFORMING RESEARCH THAT EXPANDS PUBLIC UNDERSTANDING OF THE PRINCIPLES AND PRACTICES OF SOFTWARE USABILITY. IT ALSO INCLUDES WORK TO INCREASE AWARENESS OF SOFTWARE USABILITY BY FACILITATING COMMUNICATION AND COLLABORATION AMONG SOFTWARE USERS, RESEARCHERS, DESIGNERS, PROGRAM MANAGERS, POLICY MAKERS, AND TECHNOLOGISTS.