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Main menu Mission Events Support VBLA Connect on Facebook Vero Beach Lifeguard Association The Vero Beach Lifeguard Association is a nonprofit organization with a mission to promote lifeguarding and water safety in Vero Beach and the surrounding communities. Started in August of 2011 by area lifeguards community activists business people and concerned citizens the VBLA strives to keep our beaches as safe as possible by supplying needed equipment to Vero Beach lifeguards conducting water safety classes and keeping the public and community leaders informed about local surf conditions beach attendance aquatic life water rescues and more through a monthly VBLA Beach Report. Tourism is the 1 industry in Indian River County. An estimated 1 million people visit the beaches of Vero Beach every year.