GENERAL TRADE ASSOCIATION PROVIDING MEMBER EDUCATION, TECHNICAL SUPPORT, AND PUBLIC AWARENESS. THE MISSION IS TO PROVIDE MEMBER SUPPORT FOR PRODUCT PROMOTION, INDUSTRY ADVOCACY, EDUCATION, AND TECHNICAL SERVICES. A CONVENTION AND A WORKSHOP ARE HELD THAT ADDRESS SUBJECTS OF TIMELY IMPORTANCE. CONCRETE PAVEMENT DESIGN RECOMMENDATIONS ARE PROVIDED TO VARIOUS ENGINEERS FOR THE PURPOSE OF GAINING MORE MARKET SHARE FOR CONCRETE PAVEMENTS.