To promote healthy and fun lifestyles through cycling in Western North Carolina, our organization aims to achieve the following objectives: 1) Public education about the benefits of bicycling. 2) Provide cycling opportunities. 3) Work with local and regional health and fitness organizations to promote bicycling as a benefit to physical and mental well-being. 4) Assist existing area organizations in promoting and coordinating their cycling programs. 5) Work with local, regional, state, and federal governments, organizations, and communities to integrate bicycling into a comprehensive multi-modal transit program. 6) Create and operate new cycling programs so people of all ages can benefit from cycling.