📢 *Introducing: *WTF: Where’s The Farmer?™️* – Episode 1 is here!* 🎥 From Mexico 🇲🇽 to Saudi 🇸🇦; from Norway 🇳🇴 to Canada 🇨🇦, from Sweden 🇸🇪 to Argentina 🇦🇷 to Spain🇪🇸 and many countries in between, TFF Founder (Christine R Gould) grabbed a front-row seat to solutions being built and the unique realities of farming systems they aim to serve. These experiences have inspired us to launch a new video series to bring you along with us on this journey of discovery. This series dives into the solutions being built from the ground up to tackle agriculture’s biggest challenges. These aren’t just incremental changes—these represent giga-opportunities that can transform how we nourish the planet - and they need our support to scale! 💪 🌟 In Episode 1, we head to Norway to meet two teams at the AgriTech Nordic: 🚜 AutoAgri : Revolutionizing tractors to be fully autonomous, electric & with bespoke designs that minimize soil compaction. 🐑 Woolero: Giving #wool waste streams a second life as a super-sustainable soil amendment and biomaterial. (We hope you enjoy the cheesy jingle we made thanks to #ai 🤖 😉) And, next time you’re shopping, cooking, or savoring a meal, take a moment to reflect on the incredible innovations shaping the food on your plate—and ask yourself: 👉 WTF: Where’s The Farmer? We would love to hear what you think - Please share your thoughts below! 👩🏽‍🌾✨ #Innovation #Agriculture #FoodSystems #Sustainability #WheresTheFarmer #FutureOfFood #AgriTech #Startups (fb)

🎄🌟 Happy Holidays, Change-Makers! 🌟🎄 🎁 Thinking of a last-minute gift? We’ve got you covered! Get ready to kickstart an incredible 2025 where changemaking matters more than ever! This season, we’re spreading inspiration by giving away a FREE BOOK copy of The Change-Makers Guide to Feeding the Planet by our Founder Christine Gould —it’s the perfect gift for you or someone special who’s passionate about creating meaningful change. ✨ Here’s how to enter: 1️⃣ Like this post. 2️⃣ Tag two changemakers who inspire you to make a difference. 3️⃣ Follow us on @thechangemakersguide (Instagram). Winners will receive this empowering guide packed with bold ideas and practical tools to spark transformative action. 🌍 🎄 Don’t miss this chance to gift inspiration and make this holiday season unforgettable! #HappyHolidays #ChangeMakers #Giveaway #PerfectGift #Sustainability #FutureOfFood (fb)