To assist in the perpetuation of the betterment of the manufacturers, distributors and consumers of the non-alcoholic beverage industry.To provide the means whereby manufacturers, distributors, or vendors of non- alcoholic beverages and other interested in the progress and welfare of the industry, may discuss problems of common interest to the industry and to the community in general.To provide a medium through which members of the industry and others may cooperate for the betterment of the industry and for the general improvement of conditions within the industry's sphere of activity.To establish and operate such educational services and facilities as may be deemed advisable for assistance to the beverage industry in serving the interests of the consumers.To place before the public, and its institutions and agencies, facts which will lead to a better understanding of the beverage industry and its products, and to an appreciation of the imporance of both to the community and to the Nat