Our major emphasis is to work with those who have shown an interest in and talent for entrepreneurship and who are or have been homeless, on welfare, whose income level is at or below the poverty level. Our goal is to help these restructure and reframe their lives and their thinking through various avenues and tools so they may become entrepreneurs with the mindset, education, requisite tools, resources and skills to start and grow their own business. We are established in memory of all those who have had wonderful ideas; who worked to bring those ideas into reality in the form of their own businesses, but who died without having reached that goal. We are also established in memory of those who were able to reach their goal having started from a position of having very little.