Greater Winston-Salem, Inc.

Overview

Greater Winston-Salem, Inc. is a not-for-profit business association and economic development organization based in Winston-Salem, North Carolina. It serves as the largest business association in Forsyth County, focusing on creating an optimal environment for businesses to start, grow, and thrive in Winston-Salem and the surrounding area[1][2].

Mission and Goals

The organization is designed to merge community and economic development by investing in initiatives that promote business growth and sustainability across the region. Greater Winston-Salem, Inc. aims to make Winston-Salem the top mid-size city in the Southeast, foster a more equitable community, and create a great place to raise a family, thereby enhancing economic opportunities and quality of life for residents[1][2].

Focus Areas

• Economic Development: The organization engages in economic recruitment and retention efforts, targeting industries such as aviation and aerospace, healthcare and life sciences, advanced manufacturing, headquarters and business services, and technology and high-growth entrepreneurship[1][2].
• Talent Recruitment and Retention: Efforts are made to attract and retain skilled talent, which is crucial for the growth and sustainability of local businesses[2].
• Career-Readiness: Programs are implemented to ensure that the workforce is well-prepared for the evolving job market[2].
• Advocacy: The organization advocates for policies that support business and community development[2].

Impact and Achievements

Since 2020, Greater Winston-Salem, Inc. has facilitated over $800 million in capital investments and generated more than 2,000 jobs within the community. Additionally, it has distributed significant grants to minority-owned businesses as part of its economic mobility initiatives[1].

Membership and Benefits

Members of Greater Winston-Salem, Inc. can benefit from services such as business development, advocacy, networking, talent recruitment, and marketing support. The organization provides customized membership benefits, sponsorship opportunities, and investment partnerships tailored to the needs of its members[3].